Introduction
In today’s rapidly evolving entertainment landscape, location-based businesses must innovate to stay relevant. One family entertainment center (FEC) in Europe did just that—with remarkable results. By integrating Playmate VR arcade systems into their venue, the center not only enhanced customer experience but also achieved a 35% increase in monthly revenue and a full return on investment within just 5 months.
This case study explores how Playmate’s cutting-edge VR solutions helped transform a mid-sized FEC into a regional hotspot for immersive entertainment.
Client Background
The client, Galaxy Fun Park, is a well-established family entertainment center located in Central Europe, offering a range of attractions including mini-golf, trampoline zones, and bumper cars. With competition intensifying and foot traffic fluctuating post-pandemic, the management team sought a fresh, high-impact addition to re-energize their business.
“We needed something bold—an experience that wasn’t just fun, but unforgettable. VR had potential, but we were cautious about ROI,” says the center’s general manager.
The Challenge
Before engaging with Playmate, Galaxy Fun Park faced several challenges:
- Stagnant customer growth despite strong marketing efforts
- Low customer retention, with most visitors spending under 90 minutes on-site
- Limited differentiation from nearby competitors offering similar attractions
- Concern over high initial investment in new technology without clear payback
The Playmate Solution
After consulting with our team, Galaxy Fun Park chose to deploy a mix of Playmate’s top-performing VR arcade systems, including:
- Playmate VR Station Pro – a modular VR booth offering diverse game content for single or multiplayer sessions
- VR Racing Pods – high-motion racing simulators with force-feedback seats
- 4-Player VR Arena – a free-roam setup for group battles and cooperative gameplay
All units were delivered, installed, and calibrated by the Playmate support team within 7 working days. Staff received in-depth training on both operation and customer management. Playmate’s content management platform enabled remote updates, game rotation, and performance tracking.
Quantifiable Results
Just three months after launch, the results spoke for themselves:
- 35% increase in total monthly revenue
- 22% rise in average customer spend per visit
- 30% longer average dwell time, with families staying over 2 hours
- 95% equipment uptime, thanks to robust hardware and remote support
- ROI achieved in less than 5 months, ahead of the expected 8-month target
The VR zone quickly became the venue’s most popular attraction, drawing repeat visits from teens and young adults—an audience that had previously shown lower engagement with traditional offerings.
Client Feedback
“Playmate delivered not just machines, but a turnkey business booster. The quality, the support, and the flexibility of their platform were beyond our expectations,” says the operations director at Galaxy Fun Park.
“We’ve turned our VR zone into a revenue engine. It’s more than a game—it’s an experience our customers come back for.”
Why Playmate?
Playmate’s VR systems are engineered for profitability. Our solutions combine immersive gameplay with rugged construction and intuitive interfaces, making them ideal for high-traffic environments. Whether you’re a new venue or a seasoned operator, Playmate offers:
- Rapid deployment and onboarding
- Wide content library with global appeal
- Flexible packages for various space and budget needs
- Proven ROI with clients in over 50 countries
Ready to Boost Your Venue’s Revenue?
Join the growing number of entertainment centers worldwide that are unlocking new growth with Playmate VR arcade systems. Contact us today to learn how we can tailor a VR solution for your venue.