
Introduction
In the competitive world of location-based entertainment, uniqueness is a key differentiator. Whether you’re running a luxury resort, a branded experience center, a themed amusement park, or a high-end shopping complex, cookie-cutter machines won’t cut it.
That’s where Playmate’s custom arcade and VR solutions come in. From physical hardware customization to branded interactive content, we specialize in crafting unforgettable, one-of-a-kind experiences that elevate your venue and engage your audience.
Why Customization Matters
Today’s guests expect more than just entertainment—they crave immersive storytelling, cohesive branding, and Instagrammable moments. Off-the-shelf machines often fail to meet the creative or spatial requirements of complex environments.
Playmate bridges that gap with:
- Custom cabinet sizes, colors, and form factors
- Bespoke game design and branded content
- Integration into existing themed architecture
- Interactive experiences built for specific demographics or IPs
“We don’t sell machines—we build experiences tailored to your vision.”
Customization in Action: Case Highlights
🎢 Theme Park Adventure Game – Southeast Asia
A major outdoor theme park wanted a VR game that matched its “ancient ruins” attraction. Playmate delivered a multi-user VR maze game with custom-built enclosures that matched the theme’s stone and vine aesthetic. Gameplay was linked to the park’s visitor app, allowing guests to track scores and unlock rewards.
🧸 Branded Retail Experience – Global Toy Brand
For a global toy brand launching its flagship store, Playmate designed a bespoke VR sandbox game where kids could build and explore a virtual world using characters and elements from the brand’s catalog. Hardware and visuals were fully skinned in the brand’s identity.
🚢 Luxury Cruise Entertainment – Middle East
A cruise operator with limited onboard space commissioned a foldable motion-based racing unit designed to withstand marine conditions. Playmate developed a modular solution that delivered premium experience without compromising space or service access.

Our Customization Process
We work closely with operators, designers, and IP owners to ensure every detail is aligned with your goals. Our end-to-end process includes:
- Consultation & Discovery: We assess venue needs, branding, technical constraints, and user profiles.
- Concept Development: Our design team provides mood boards, sketches, and mockups.
- Engineering & Prototyping: Custom hardware and content are developed in-house.
- Testing & Optimization: Every unit undergoes performance, safety, and UX testing.
- Delivery & Support: Global logistics, onsite setup, and ongoing tech support.
Why Choose Playmate for Custom Projects?
- 🛠 In-house R&D and manufacturing
- 🧠 Team of game designers, artists, and engineers
- 🌍 Global experience across 50+ markets
- 🧩 Integration-friendly hardware + software platforms
- 💡 Fast iteration, agile development cycles
Whether you need one customized unit or a full venue rollout, Playmate brings technical expertise, creative vision, and proven reliability to every project.
Ready to Build Something Unique?
Let’s create something that no one else has. Whether you need a custom game for your theme park, a branded VR booth for your flagship store, or an iconic arcade centerpiece—we’re ready to bring your vision to life.
👉 Contact our custom solutions team to start a conversation or request a project portfolio.
Your space is unique. Your entertainment should be too. Choose Playmate for experiences that stand out.